My Approach


Design Thinking, Lean UX and Agile
Understanding real user problems is the key foundation for a project's success. Ideally, this means starting with user research and Lean experimentation before writing software. I believe that an engineering team should be intimately involved throughout this whole iterative process. This involvement creates a shared understanding and shared ownership. Which ultimately leads to the product team being able to ship more delightful products, with greater success, in less time.


Team Alignment and Collaboration
By first creating alignment, using both an informed problem statement and measurable success metrics, we can intelligently leverage the knowledge of each team member and empower everyone to move forward together. As we share and gather feedback on a continuous basis, we continue to build shared understanding and shared ownership throughout the process.
“If everyone is moving forward together, then success takes care of itself.”
— Henry Ford


UX, CX, Service Design and Themes
UX and CX strategy fall flat when they are focused on a single product or feature. Themes are an alternative to focusing on features. By using themes, the team focuses on solving a specific customer problem. The team solves the problem on the platform and in the way that makes the most sense. Real problems are solved and customers are happy.

My philosophy on Design and UX

I Love to Listen
By listening, we give others the opportunity to be understood and valued. This is the foundation of successful collaboration.
Every Design has Trade-Offs
With every design, as with any decision, there are trade-offs. The trick is to figure out which are avoidable and prioritize the rest.
The Altar of Consistency
Design rules and consistency are good until they get in the way of a good user experience. A better goal is cohesion.
Uninformed “Great” Design
The “best designs” can lead to a failed product. Just as our “best intentions” can lead to tragedy when they are uninformed.
Don’t Always Believe Users
What customers do is more important than what they say. Users can only tell us what they think they want and only what they can imagine is possible.
Empathy & Understanding
Through regular observation and study of users’ behavior, we gain the knowledge and empathy needed to inform and inspire great design.
View Case Studies
Want to know more about my approach? Take a look at one of the three projects I documented as a case study.